G-Star apparel is heavily influenced by industrial design which by it's very nature is innovative. Therefore, it's no wonder that the collaboration with Newson has worked so well. The G-Star RAW x Marc Newson collection harnesses Newson's prowess as an industrial designer by showcasing seasonal capsule collections that are both experimental and wearable. Case in point, the fall anniversary collection includes the 'Reversible Tour Jacket' -a bomber jacket that features patch decals that duplicate actual artwork from Newson's past collections on one side and reverses to a black quilted minimalist jacket on the other.
 
When visiting the showroom I gushed embarassingly over this jacket. Photos don't do it justice and it really is something that has to be seen in person to fully appreciate (see G-Star RAW Fall Brings Women's Selvedge, Leather T-Shirts for Men & Pharrell!). But I think Rita Ora and Cara Delavinge would agree with me as both have been photographed in it (above). Lucky stiffs. 
 
For the rest of us plebes the collection won't be available until October, but a few fans can get a jumpstart by shopping e-boutique oki-ni where it will be available exclusively the whole month of September. 

 

Marc Newson, Design Museum, Gstar, G-Star RAW x Marc Newson, jeans, denim
Marc Newson, Design Museum, Gstar, G-Star RAW x Marc Newson, jeans, denim  Marc Newson, Design Museum, Gstar, G-Star RAW x Marc Newson, jeans, denim