The first time I'd ever walked into a DSquared2 boutique was in Capri three years ago. Before then I hadn't even known the brand had standalone stores. The small boutique was unassuming and nestled comfortably on a small walking path in an area full of familiar luxury brands. When I first heard that DSquared2 was opening it's very first US flagship in Beverly Hills on Rodeo Drive, my first thought was why there? Why not New York (yeah, I'm biased). Then I thought back to my time in Capri where the rich fluttered in and out of stores reveling in their conspicuous consumption and I thought, Rodeo Drive is perfect.
“After nearly 20 years of starting Dsquared2, we are so proud to bring our brand and our entire store concept offering all of our collections to US customers. It’s been a long held dream of ours to have a retail presence here, and this Los Angeles store represents a new chapter and an energetic retail future for our brand.”
-Dan and Dean Caten
The 4500 square foot store will house their entire collection of apparel and accessories in a setting that incorporates Canadian forest motifs in a modern industrial interior.
One must see to believe, but pictures will have to do.
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