Alexander-wang-denim04

We keep it clean here. See WWD for the full NSFW Campaign

 

Alexander Wang is back in the denim game and he's making sure we all take notice! In what is probably the most provocative campaign for a pair of jeans ever, photographer Steven Klein shot an oiled up Anna Ewer in several poses that suggests she likes a lot of alone time if you know what I mean.  The above photo was the most SFW I could find with one image featuring just her crotch and her hand, oh yeah, and the jeans. 

By comparison the images from the lookbook are pretty tame and show three on trend styles -a slim high rise, a men's jean for women and a roomier tapered style that's not quite a boyfriend jean. Although I haven't tried them yet I already know my favorite part of this collection will not be the styles, but the lack of stretch. According to WWD, A Wang considers himself a denim snob and each style contains no more than 2% stretch with one style having no stretch at all. Hooray! It's time to go back to basics and covet true cotton denim. Stretch is great but only when used sparingly as it can erode the quality if not done right, but I digress.

The collection launched this week and hits Wangs online store on Dec. 8th with prices peaking at $295.

Oh, and as for A. Wang's thoughts on the campaign, "Once you see it you can't stop thinking about it". If that was your mission Mr. Wang than I say Mission Accomplished.