At any rate it's good for Calvin Klein Jeans who's brand used to be synonymous with controversy over a decade ago. Their jeans haven't been a must-have in quite some time. As much as Bieber may irritate some (or most) of us, you have to admit, when was the last time we've talked this much about Calvin Klein. Beiber aside, Lara Stone (who looks like way too much woman for the Biebs) is modeling the women's line which looks like it may live up to all the hype.
On a more low-key note, Gigi Hadid is heading up Guess' Jeans Spring 2015 campaign. The scion caused quite a stir posing topless for the brand -a move that might have gotten more attention had it not been for that pesky Bieber.
Gigi is a part of this emerging hollywood, model crowd, brat pack that includes Kendell Jenner, Hailey Baldwin and Cara Delevingne. So good choice on Guess' part as this crew, should they manage to not have a falling out, are sure to grow a larger following this year.
Scroll below to see images from the two campaigns…