Georges Marciano is one of the four founding brothers of the Guess brand so my initial reaction is justified. However, he hasn't been actively involved with the business in decades. The launch of his eponymous denim brand is all his own, which explains my confustion and also explains the distinct heritage aesthetic that differs from Guess' more fast fashion offerings. Be that as it may, Marciano hasn't completely stepped away from his background. Although the design differences are obvious (at least to me), you can still see evidence of his earlier Guess days in details like the inky stonewash (above) which is a modern take on the 80's trend that he helped popularize. 

The surprises don't end there. The Georges Marciano website also doubles as a boutique. Brands that I would classify as competitors, such as Prps and Levi's, are for sale alongside the house collection. It's not a new strategy, but it's one that's not often used which is why it's so surprising. But then again, between that and the production video filmed in a denim mill that appears on the home page (par for the course with heritage-inspired brands when trying to emphasize craftsmanship), where it was once difficult to think of Georges Marciano outside of Guess, as I finish writing this, I now find it hard to merge the two.  

Scroll down to view bits of the collection…

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Georges Marciano, spring 2015, mens jeans, womens jeans
Georges Marciano, spring 2015, mens jeans, womens jeans
Georges Marciano, spring 2015, mens jeans, womens jeans
Georges Marciano, spring 2015, mens jeans, womens jeans
Georges Marciano, spring 2015, mens jeans, womens jeans
Georges Marciano, spring 2015, mens jeans, womens jeans