Amsterdam-based Denham Denim is the latest brand to launch a jean for the athleisure market. There's no mincing words with this new jean. It's simply called Yoga Denim. Straight and to the point. I like it. The focus of the technology to create the jean is flexibility and recovery. Recovery is the key word here because too much stretch causes jeans to, well, stretch out.

Currently, the brand offers only one style, a skinny jean of course, in four washes. At $130 to $190 they're not cheap, but can you really put a price on wearing your jeans to yoga class?