It always exciting to be exposed to a new brand and Max 'n Chester is one I'm just now becoming familiar with. I was able to preview a few pieces from their upcoming Spring collection and I must say, these guys are experts at chambray. From shirts to dresses to jackets they truly own this fabric. Max 'n Chester started out in menswear but have expanded into womenswear. The rack was divided between men's and women's fashions of course, but there were some items that were interchangeable. For example, a chambray bomber jacket could easily be worn by men or women. To be honest I can't even remember which gender it was made for specifically.
Many denim brands and lifestyle brands alike include chambray in their collections usually in shirts. It's new to see a brand make it one of the core fabrics in their line. I'm looking forward to seeing how far they take it.