One of my favorite brands, Scotch & Soda, is going to debut at NYFW this February. How exciting!
According to WWD, the show is going to be a performance-based presentation at a location in West Chelsea. The Amsterdam-based brand is very eclectic in their offerings taking inspiration from a wide-range of sources. So I'm expecting an out-of-this-world presentation that is really going to draw attention to the brand.
The show is going to highlight more of the women's collection, Maison Scotch, with roughly 60% of the looks being womenswear. This is opposite of the brand's offerings which is majority menswear. That makes me more curious about what they're going to choose to have the men walk in as I'm sure it's going to be the cream of the crop of the Fall 2016 collection.