The new range is full on '90s hip hop with crop tops, baggy jeans and denim varsity jackets. Also in typical 90's style the logo reigns supreme and is prominent on several items as well as popping up in unexpected places like the inside of the bib on a pair of overalls. Perfect for a popular '90s trend of wearing overalls with one or both straps down.
The throwbacks looks are a counter-culture aesthetic that is far removed from Guess' usual going-out tops and sexy silhouettes. However if you remember the Guess of the 90's, which I do, this is right out of their archives.