photo credit: Timur Edek Getty Images Dolce & Gabbana | Dolce & Gabbana Spring 2014 RTW
While browsing the web a few days ago, I ran across an article from Yahoo Shine titled "Those Are Shoes? Fashion Weeks Strangest Footwear". The thumbnail slideshow on Yahoo's homepage used a pair of see-through green Miu Miu heels to urge the reader to click and click I did. You try passing up a news story all about shoes.
The feature consisted of a slideshow of some of the most interesting footwear on and off the runways complete with snarky description. As I flipped through it, there was no denying that these weren't your average everyday shoes, but where I thought I would find conceptual creations not meant for retail, I instead saw shoes that are editorial gems and sure to be mainstream in a year or two. Maybe not in their current form, but most items are "conceptually flattened" once they move from 5th Avenue to Main Street. Not to mention, many of the shoes, like the pair above, are already at retail and were worn by attendees.
I scrolled down to the comments to see if anyone agreed with me. They didn't. Most wrote the same anti-fashion diatribes I hear from my friends, but they were much more creative than the typical "Who wears this stuff?!"
It goes on and on like that. I spent more time reading their puns than the actual article.
The Oscars have come and gone. I spent the day like most others, watching the red carpet, catching a moment here and there, losing interest and finding out the winners by checking my Twitter and Facebook every now and then. Well, maybe that's not how everyone spent it. The show did reach an average 43 million viewers and Ellen Degeneres did break the twitter record. Sooo. I guess I take it all back.
The long and short is, as the editor of a site that focuses on denim and sportswear, the Oscars aren't something that I cover, but thanks to Levi's that's all about to change. At least for today.
In honor of the Academy Awards, Levi's created a top 12 list of Academy-nominated films that have "blue jean styling". Considering that jeans feature in so many films I assumed it would be a rather cheeky list of the Buzzfeed variety, but then I saw gems like Westside Story and Brokeback Mountain, numbers 2 and 10 respectively, and I realized this was authentic.
The complete list is on the Levi's Unzippedblog where you can also watch a short clip of each film and learn some interesting facts like, did you know that Billy Baldwin and George Clooney were this close to playing J.D., the character played by Brad Pitt in Thelma & Louise?
Take a look at their picks. I bet #1 will surprise you.
If Sports Illustrated cover girl Lily Aldridge looks like that in XOXO, I wonder what it will do for me? Delusional, sure, but isn't that what we all are thinking? I know, I know...Marketing 101. But did you ever think you'd be thinking such things about XOXO?
It's been a long while since the brand has had my attention as a competitive brand. Once popular in the 90's, fast fashion chains like H&M and Forever 21 have long since stolen the spotlight, and the customers, from department store juniors' brands, but as I always say, fashion is cyclical and every once-forgotten brand can leverage it's obscurity to stage a tremendous comeback.
Is this the case with XOXO? Well, let's look at the facts. Correction, the fact (singular). Lily Aldridge. The Victoria's Secret beauty recently shared the cover of Sports Illustrated Swimsuit Edition, an achievement that can be described as winning one of the Triple Stakes of modeling (Campaigns, Media, Runway). With her soon to be a mainstream name, if not a household name, XOXO's use of her as the face of their campaign is pretty smart.
With that said, a comeback is nothing without substance, and in this case the substance is the clothing. So will the product meet the hype? Well, that remains to be seen.
Are you ready to stock your closet with XOXO again?
Photos of hunters who were featured in "The Jetsetting Jean" this year. The Jetsetting Jean is a DenimHunt experiment that takes one pair of jeans and gives it to several different women from all walks of life, to dress them in their own personal style. Learn more...
2013 was a year of transition for DenimHunt. After stepping away for a year in 2012 to go overseas and leaving it in the extraordinarily capable hands of fashionisto Eben Nicastro, I came back in 2013 realizing that my fascination with denim had changed. Don't get me wrong. I still have a passion for jeans and own more pairs than I care to count, but my feelings about denim had shifted. This was most apparent when I visited showrooms after the Fall runway shows in February. I noticed that I no longer cared about the technical details. The weight in ounces of the denim used to make a pair of jeans was no longer important. I was only mildly curious if a pair of raw jeans were selvedge and my interest in where the denim was sourced from was just plain non-existant.
I came to realize that stepping away from the fashion industry for a year actually gave me more clarity and allowed me to view the industry from the outside in. When premium denim hit the scene everyone was concerned about the details of the jeans they were purchasing. Specs were placed on tags so aspiring connoisseurs could talk with some level of expertise about the jeans they were wearing. The price of jeans skyrocketed with no end in site, peaking in 2009 when rumors surfaced that Tom Ford was creating a $990 pair of jeans. I never followed up to see if they were actually produced, but later that year an obscure luxury brand did create a diamond-studded pair for $10,000. The power of premium denim was most evident during the Great Recession. While other forms of apparel were on the sale rack as soon as they hit the store, jeans were still a big seller and were used to push other products. This was because people viewed their jeans as an investment akin to a coveted Chanel bag and therefore were able to justify the cost...in their own minds.
Fast forward to the present and lower priced brands like Gap and American Eagle are able to produce premium quality jeans without the premium price tag. Premium denim is no longer the exclusive territory of the denimhead or the person who's bank account is large enough to afford them. Now anyone can find a good fitting pair of jeans at any price point. The long ago fear that the premium denim bubble would burst never materialized. What actually happened was instead of owning four pairs of jeans at $200 a piece, consumers now own those 4 pairs plus 10 other pairs that don't sacrifice fit for price.
This has been great for the the industry as more daring finishes and prints have become less of a novelty item and more of a trendy addition to the wardrobe. Specifically, the color and print explosion has been helped along by the lower price points as now you don't have to worry about spending an arm and a leg on something that will go out of style the following year (disclaimer: I'm not saying color and print are going out of style. I'm sure they will be around for a few more seasons).In some cases the printed jean is the focal point of the outfit. This contrasts directly with how jeans are traditionally worn, which is as a complimentary item that is meant to accentuate the figure without drawing attention away from everything else.
Jeans have truly become a full-fledged fashion item. It is no longer just a wardrobe completer. It's because of this change that DenimHunt has changed. I am a person that loves and appreciates fashion. I pour through Elle and Vogue, peruse WWD and sometimes poke around on Nylon and The Cut. Be that as it may, as much as I drool over conventional sartorial items, I live in my jeans. I wear jeans every single day; only taking a break now and then to put on a dress. Everything I buy centers around this fact whether it's a new pair of shoes or a new handbag. If I want to get good use out of anything I buy I have to make sure it goes with my jeans too.
So to reflect this change, for 2014 DenimHunt will no longer be the hub for denim purists. If you are a regular reader than you've probably noticed a subtle change in the direction of the site already. This doesn't mean that if you consider yourself a die-hard denimhead you won't find out about new brands and techniques here. Everything that was here before will continue to be here, but DenimHunt is undergoing an evolution. Instead of being "The community for denim purists seeking the latest in denim and the lifestyle that surrounds it" it will reflect my personal style motto "Loving fashion and Living in Jeans". I sincerely hope you enjoy this new direction and I look forward to sharing my passion with you for another year.
So like most people this time of year, I've been thinking about the New Year and what my expectations are for myself. These don't normally translate into resolutions. I stopped doing those years ago. I mean, why declare something that you're just going to forget a week later anyway. With that said, I do come up with a generalized list of things I'd like to accomplish for the upcoming year. Past lists have included things like, finish 40 credits, hit a 7 minute/mile pace, do more public speaking, etc.
For 2013, I noticed that I was immersing myself more than ever in hashtag culture. When I say hashtag culture, I'm referring to the use of hashtagged words or phrases as a form of shorthand outside of it's functional use as a way to organize and search messages on social media. Hashtagging has become more than shorthand for me. It has become almost exclusively a way to add a subconscious to my messages. For example, "Hey, haven't seen you in like forever. Let's get together for dinner this week. #missyou". Adding hashtags to my social media blurbs, emails or even a post-it has just become how I express myself. More than once I almost did the hashtag fingers hilariously demonstrated by Justin Timberlake and Jimmy Fallon on Late Night With Jimmy Fallon (See below). I'm not ashamed to say I've had to catch myself more than once almost slapping my peace signs together. #dork
Lovely frills and cotton-blended fun stuff abound in the Aerie by American Eagle spring lookbook. I'm really digging the cropped sweatpants for those who like to bring their insidewear, outside. The floral prints add a very girly element to the sexy beach vibe of the collection. So fun. What do you think?
Scroll down and view the rest of the collection after the jump....
Apple has just launched an app called 12 Days of Gifts where from December 26th to January 6th you can download a free gift each day. That gift could be anything available from the app store and iTunes such as books, movies, games and songs. So awesome!
Download the app here and then pass the news on to your friends.
P.S. Starbucks' app gives away free apps and songs too and of course great coffee deals.