July 22, 2014

Jeans That Smell Like Fruit are a REAL Thing!


Fragrance Jeans, Salsa, scent, perfume, denim, jeans
Salsa's Fragrance Jeans in Lemon, Strawberry and Orange



Portuguese retailer Salsa has launched a line of jeans called Fragrance Jeans. I'm going to go out on a limb here and guess that with a name like that, little explanation is needed to explain the pull. As for myself, I can't figure out if this is the next big thing or innovation run amok.

Salsa claims to have created an innovative technology that embeds fruity smelling microcapsules into denim that release a specific scent over time. They don't specify how much time or how many washes it takes before the scent wears off, but they calculate that if you wash your jeans every three days (which I don't) the scent would last almost three months. If you round it out to laundering twice a week over three months, than that's roughly 24 washes. 


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July 17, 2014

Marc Newson and G-Star RAW Celebrate a Decade of Design Together

Marc Newson, Cara Delavinge, Rita Ora, G-Star, Gstar, bomber jacket, G-Star RAW x Marc Newson
Rita Ora and Cara Delavinge in the G-Star RAW x Marc Newson 'Reversible Tour Jacket' from the 10th Anniversary collection
It has been ten glorious years for G-Star RAW and industrial designer Marc Newson in their longtime, ongoing collaboration G-Star RAW x Marc Newson. That's reason to celebrate right? Well celebrate they did at London's Design Museum.
In true G-Star fashion, the celebration documented the decade-long collab by combining artwork with glass-compressed garments in custom flight cases for a museum style exhibit that displayed both the brand's and Newson's visionary approach to, well, everything.
“I think it is admirable that G-Star has the vision to embrace one industry’s ability to learn from another. They understand that design is a way of a company differentiating itself.”
                -Marc Newson  

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July 16, 2014

GUESS Goes Nashville With Gigi Hadid and Co


GUESS fall 2014, high-waisted skinny jeans, best jeans for Fall, Guess jeans, GUESS fall 2014, high-waisted skinny jeans, best jeans for Fall, Guess jeans, Gigi Hadid, Bojana Ksrmanovic, Samantha Hoopes, Yara Khmidan, Silviu Tolu, Ellen Von Unwerth, Nick Fouquet
Are these high-waisted jeans not amazing?


When I visited the Guess showroom several months ago, I was completely and utterly enamored with the western theme that was the brainchild of Creative Director Sharleen Ernster (read In the Showrooms: GUESS Fall 2014). And now, having seen the campaign images, I'm finding more reasons to love it. 

The images were shot by longtime Guess collaborator Ellen Von Unwerth who kept it authentically Nashville by shooting models Gigi Hadid (Guess who her famous parents are) and fellow Sports Illustrated model Samantha Hoopes. Along with Bojana Ksrmanovic and Yara Khmidan the quartet is photographed in various denim-centric looks as Guess Girls exploring the nighlight, music and shopping of Nashville.

Already on my wishlist are the high-waisted skinny jeans (above). High-waisted jeans are so underrated. They bring out curves in even the most androgynous shapes. They also flatten tummies, lift derriers and add length to the leg. Guess's version hits right at the skinniest part of the waist giving maximum effect to all of these coveted attributes. Need it. Want it. Now. Like, right now. 

Not to be left out, Guess Guys Silviu Tolu and Nick Fouquet do rock cowboy like a boss styled in denim and leather layers that are inspiration for both guys and gals. 

Expect to start seeing the full campaign in all your favorite fashion mags soon. In the meantime, scroll down and start putting together your fall wishlist. 


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It's Happening! WGSN and Stylesight are Merging

WGSN, Stylesight,

 There's been much speculation, rumors, announcements and lots of waiting, but the time is finally near -WGSN and Stylesight are merging. 

On August 4th, the two mega trend services will combine under the WGSN brand name. Stylesight users will navigate it easily, however, as the service will be designed around Stylesight technology.

We can expect the same services being offered centered around what WGSN Group describes as the five pillars of content which are Consumer Intelligence, Trend Forecasting, Commercial Product Development, Retail Strategy and Data Analytics. Presumably, if both services have not kept all of their content providers, they've at least kept the best of the best which will mean even more robust research and analyses in those areas. 

In a surprising and strategically brilliant move, Carla Busazi, founder and Editor-in-Chief of Huffington Post UK, has joined WGSN as the Global Chief Content Officer. With the addition of Busazi, I expect that there will be a push to add more commercially palatable content augmenting the more esoteric analyses that are the hallmark of both platforms. Articles that are Feedly-friendly and shareable on social networks would be a better-late-than-never update and a more than welcome way to keep up with trends. If that's the case, I'm looking forward to the new change. 

“We are really excited to announce the launch of the new WGSN. We have listened to our customers and taken advantage of technology and innovation to deliver a truly market-changing product. The increased global reach and depth of content within the new platform elevates the value and strength of what WGSN can offer, saving our customers time, helping them collaborate more effectively and giving them even more certainty. Ultimately, it empowers their business to make better decisions and to be more competitive."

-Steve Newbold, Global Managing Director WGSN Trends

At over $85 million dollars spent and two years in the making I'm expecting great things. 




July 15, 2014

These Jeans Were Distressed by Wild Animals. No, Seriously?


Zoo Jeans, B1, T1, L1, L2
Can you guess which animal distressed which jean? Answers after the jump...



Why spend time distressing, ripping, tearing and abrading jeans when you can get wild animals to do it for you. That is not a rhetorical question and this is not a joke if you can believe it.

Japanese brand, Zoo Jeans, lives up to its name and burgeoning reputation by making their jeans from denim that has been attacked by lions, tigers and bears. Not sure if those three animals were chosen for their ferocity and ability to tear fabric, but Wizard of Oz puns never die.

The zookeepers at the Kamine Zoo in Hitachi City take the animals' favorite toys like tires and balls, wrap them in denim fabric and toss them back into their pens. The animals go to town on the objects -gnawing and tearing at the covering obstructing their playthings. What's left is recovered and used to make the jeans. I can't believe this is a real thing.

In all seriousness, the jeans are an effort by the Mineko Club to raise money for the animals and were auctioned off on Yahoo Japan. All proceeds, if any, go back to the zoo and the World Wildlife Fund.

Would you wear jea...you know what? Forget I almost asked that.

Scroll down to see video of the animals "making" the jeans. 


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July 11, 2014

It's a Superga X [INSERT NAME HERE] Shoe Off! Three "It" Girls, One Shoe. Who's Collab is the Best?

SUPERGA, the man repeller, leandre medine, the blonde salad, chiara ferragni, suki waterhouse, sneakers, 2014

Superga is an "It" sneaker known for collaborating with "It" girls. Chiara Ferragni, better known as The Blonde Salad and Leandre Medine always known as The Man Repeller, are just two of fashion's biggest influencers who have capsule collections with the brand. 

Last month Superga announced that their latest collaboration will be with Spring/Summer 2014 campaign model Suki Waterhouse. Along with the announcement came photos of heart-adorned flatforms that reflect Suki's uptown bohemian, slightly saccharine, style. The flatforms come in three colorways, sugary pink, baby blue and a more serious red/navy combo that will hit stores in August of this year.

With this latest campaign comes an interesting question that I'm surprised no one has asked before. Here we have three "It" girls, from three different "It" cities, that have designed three widely different capsule collections with an "It" brand. Suki's collection may not have dropped yet, but this calls, no screams, for a "shoe off". 

Flip through the slideshow below and let us know, who do you think has the best Superga X "It" girl collab. 



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July 09, 2014

Interesting Read: Levi's "Unzipped" Talks Denim on HBO's New Comedy Silicon Valley

Levi's Unzipped. Levi's, Silicon Valley, HBO, Chip Bergh, Mark Zuckerberg, Facebook, Steve Jobs, Apple, Jeans, Business attire,
Clockwise from Left: Chip Bergh, Steve Jobs, Mark Zuckerberg



A new HBO comedy series called Silicon Valley parodies the tech boom of the last few decades by following a group of guys as they launch a startup. But forget all of that...leave it to the guys over at Levi's to notice how the uniform of the Valley is, you guessed it, denim

There’s a scene in the first season of HBO’s new comedy, Silicon Valley, wherein a fictional tech CEO describes the stereotypical organization of coding teams. And while he goes into some detail about the usual suspects of a coding group, we couldn’t help but notice a different common attribute: denim.

Indeed, denim makes more than a cameo in the HBO show, gracing the legs of not only the startup team protagonists, but also the tech titan Peter Gregory (played by the late great Christopher Evan Welch), who invests in them. And while Silicon Valley might be the funniest outpost to correlate denim with the tech world, it certainly isn’t the first.

Tech startups are the hallmark of today's successful entrepreneur and you know what they say, if you want to be successful you have to emulate successful people. Yeah you could spend hours and a good chunk of your youth creating a new app, but it might be easier just to buy a pair of jeans. Yes, I think I'll go with that.

Read the rest at Levi's Unzipped...

July 08, 2014

Kat Weltch Covers VH1 VIP Thursdays


VH1 Upfronts, Jez Perez, Disney, Man-e Jay, Candidly Nicole, Viacom
      From Right to Left: Guy Jackson, Man-e Jay, Kat Weltch (me), Jes Pe' rez


A few days ago I was privileged to attend the first ever VH1 VIP Thursdays, an event held to showcase the VH1 Upfronts to digital producers, press and influencers. VH1 staffers kicked off the event by introducing themselves to the audience one by one before showing a really entertaining presentation featuring snippets of the new shows coming to VH1.

Each preview was unique and hilarious. The entire theatre was laughing like crazy at the new comedies and viewers are sure to have the same reaction when they drop later this year. One in particular that is sure to be a hit with the fashion set was Candidly Nicole. Candidly Nicole is Nicole Richie's latest reality show and covers what goes on in her daily life. There were a ton of laugh out loud moments and we even got to see a cameo of the great Lionel Richie! Another show chronicled naked people meeting and falling in love and the new season of LeAnn and Eddie set to premiere July 17th is going to be juicy.  



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July 07, 2014

Levis Releases "Made in Japan" Collection Inspired by America

Levis, Made in Japan, Yogu, Yuichiro Koguro, Japanese denim, jeans for men, fall 2014
Barstow Western Shirt, Levis Made in Japan


Levi's, the most iconic of American denim brands, just released a Made in Japan collection which, ironically, is inspired by American iconography. As odd as it may sound to the average person, denimheads know that some of the best denim in the world is Japanese denim produced on vintage American looms. 

The Made in Japan collection is not new, but up until now it was only available in Japan. For it's worldwide release the Levi's design team worked with a range of Japanese artists, such as batik artist and colorist Yogu, to create jeans that feature reinforced patches and unique finishing techniques like snow-bleaching. I have no idea what that is, but it sounds hella cool. 

Keen-eyed denimheads will notice the inclusion of the classic 501's and 513 straight-fit jeans which purportedly take inspiration from Yosemite Park in California. Actually, it takes a really keen eye, but inspiration can be found in the most unusual places. A Barstow Western shirt and hand-printed t-shirts by Yogu round out the collection. 

Made in Japan will only be available in select Levi's stores, but it should be popping up online pretty soon. 

Scroll down to see more of the collection.



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July 03, 2014

#InspoSeries Denim's Two Faces at Paris Fashion Week Mens

There's something so Harvey Dent about not having to choose the face you want to put out to the world, but to embrace both the light and the dark. The Paris men's shows had a few notable looks that will allow us to channel our inner split personality.



As much flack as Miley Cyrus received for those half jean, half sweatpants by Ashish she wore two years ago, clearly she was on to something. I'm not ashamed to admit that I was drinking big gulps of the haterade myself, but now that I see them interpreted by other designers, I'm beginning to warm up to the idea. Actually, who am I kidding. I want a pair!

Mens Paris Spring 2015, Maison Martin Margiela, Yohji Yamamoto
left to right: Maison Martin Margiela, Yohji Yamamoto



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