Aéropostale's new tween brand P.S. from Aéropostale just opened its first store in the Palisades Mall in West Nyack, New York. It's the beginning of nine-store rollout introducing the brand to the NY Metropolitan area.
The P.S. brand is aimed at girls and boys aged 7-12 years old and includes graphic tees, jeans and dresses. The waistband of the jeans were brought up an inch than those offered at the Aéropostale stores to make them more acceptable to mothers.
If the P.S. brand proves successful, expect to see a 500 store expansion in the future.
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