October 17, 2011

Fidelity Denim launches the DedicatedDenim jean in recognition of World AIDS Day

Fidelity Red Jeanonmodel

Wear it like you mean it.

Fidelity Denim released a special edition women’s jean on October 15th in recognition of World AIDS Day, December 1st, 2011. The Fidelity DedicatedDenim initiative will commit 100% of profits (about $100/pair) from sales to the Elizabeth Glaser Pediatric AIDS Foundation. This will help the foundation in its vital work to thwart pediatric HIV and AIDS around the world.

The custom, low-rise skinny jean is available in on-trend red at www.dedicateddenim.com

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