Fidelity Denim launches the DedicatedDenim jean in recognition of World AIDS Day
Wear it like you mean it.
Fidelity Denim released a special edition women’s jean on October 15th in recognition of World AIDS Day, December 1st, 2011. The Fidelity DedicatedDenim initiative will commit 100% of profits (about $100/pair) from sales to the Elizabeth Glaser Pediatric AIDS Foundation. This will help the foundation in its vital work to thwart pediatric HIV and AIDS around the world.
The custom, low-rise skinny jean is available in on-trend red at www.dedicateddenim.com.