December 29, 2011

Naked & Famous Denim, Spring/Summer 2012 lookbook

Naked & Famous SS12 2

Naked & Famous features the rarest, most unique denims, making it a mainstay and inspiration among devout denim purists. Sourcing premium fabrics solely from Japan, the Montreal-based firm believes in keeping fabrics raw; that means "no washes, no embroidery, no gimmicks". 

For the Spring/Summer 2012 men's collection, Naked & Famous builds upon its core "SkinnyGuy", tapered "WeirdGuy" and mid-rise "SlimGuy" fits, featuring new colors (reds and wines), constructions (ultra lightweights, stretch and vintage twills), and surfaces (super rigid, waxed indigo and big slubs). Slim fitting button-front shirts range from a whimsical yet wearable duck print to a Native American double-weave pattern. Pairing with the raspberry-scented low-rise jeans, the red chambray and horizontal stripe shirts strengthen the color mood this season.

Naked & Famous SS12 3
Naked & Famous SS12 4
Naked & Famous SS12 8
Naked & Famous SS12 9
Naked & Famous SS12 10
Naked & Famous SS12 11
Naked & Famous SS12 12
Naked & Famous SS12 13
Naked & Famous SS12 14
Naked & Famous SS12 15
Naked & Famous SS12 17

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