Naked & Famous features the rarest, most unique denims, making it a mainstay and inspiration among devout denim purists. Sourcing premium fabrics solely from Japan, the Montreal-based firm believes in keeping fabrics raw; that means "no washes, no embroidery, no gimmicks".
For the Spring/Summer 2012 men's collection, Naked & Famous builds upon its core "SkinnyGuy", tapered "WeirdGuy" and mid-rise "SlimGuy" fits, featuring new colors (reds and wines), constructions (ultra lightweights, stretch and vintage twills), and surfaces (super rigid, waxed indigo and big slubs). Slim fitting button-front shirts range from a whimsical yet wearable duck print to a Native American double-weave pattern. Pairing with the raspberry-scented low-rise jeans, the red chambray and horizontal stripe shirts strengthen the color mood this season.