LUCKY BRAND Spring/Summer 2013
The exotic jet-set vibe of LUCKY BRAND's Spring/Summer 2013 collection was an unexpected delight this week. I often deem the brand's demographic as young, so was psyched to see such a refined, upscale and cohesive collection. While everyone is doing color for the sake of doing color, Lucky creates a story behind it, offering rich spicy pigments and dyes. From Marrakech to Monaco to Mykonos, the label pulls cultural references and current street style impulses from a range of far-flung locales.