Pantene #WhipIt Commercial Mocks Labels Against Women in 60 Secs
Pantene released a commercial recently that is a checkmate in the fight against sexism in the workplace. At least as far as advertising goes. The ad takes a very simple approach by placing first a man than a woman in the exact same setting with an adjective that describes how they are perceived.
In the first 10 seconds a man is leading a board meeting with the word 'boss' behind him. He's replaced by a woman and the word turns to 'bossy'. Brilliant! I found myself able to guess some of the adjectives related to women before they even appeared.
It's not my preference for companies to take up social causes commercially just because it could open the door to negative campaigns as well, but in this case I say, Right On!
Now if they would just air it in the United States...