DenimHunt

7 For All Mankind and Gen Art Celebrate the 7 FRESH FACES IN FILM at Sundance

 (images courtesy of WireImage.com)

This year luxury denim brand 7 For All Mankind teamed up with Gen Art to celebrate the "7 Fresh Faces in Film" at the Sundance Film Festival. 

The event was hosted by 27 Dresses actress Malin Akerman, who wore a 7 For All Mankind boyfriend blazer and skinny jean, and held at the Gen Art Lounge at the Sky Lodge in Park City. The rising stars honored were Zoe Kazan of HappyThankYouMorePlease, Jennifer Lawrence of Winter Bone, Amy Ferguson of Douchebag, Kevin Zegers and Shawn Ashmore of Frozen, Shiloh Fernandez of Skateland, and Zoe Lister Jones of Armless. 

Each actor was honored individually by Akerman and Gen Art's Jeffrey Abramson along with the film they brought to the festival. Event-goers partied till dawn and enjoyed denim-inspired cocktails, like the Berry Skinny, The Pear of 7's and The Second Skin. Clever.

From the photos it looks like an awesome time was had by all. Next year we'll try our bestest to make it.  

Malin Akerman

 

Shawn Ashmore

Kevin Zegers

 Shiloh Fernandez

 

Zoe Lister Jones & Zoe Kazan

 

 
 
 
 
 
 
 
  

Advertising Age Names 7 For All Mankind One of the Top Products of the Decade

 (image courtesy of Coggles.com)

Congratulations to 7 For All Mankind for being named one of Advertising Age's Top Ten Products of the Decade this week! AdAge, a top trade paper for the advertising and media industry, credits the brand, and rightly so, for changing the way we shop for jeans. In my humble opinion, all of us within the denim industry should feel a lot of pride at their accomplishment as this achievement has affected us all in some way.

7 Jeans sits among some illustrious products, such as Apple's iPod, Nintendo's Wii, Guitar Hero and Crest Whitestrips. Read the article in full below and see why they were chosen.

Book of Tens: New Products of the Decade

Published: December 14, 2009

 
IPOD 
While we're not sure about the religious effects of the Apple iPod, its cultural, technology, business, and marketing influence can't be understated. Technology and entire business models were changed, or at least influenced, by the product's simple and functional design and mission. But its marketing influence has been one of its biggest impacts. 
WII 
The Nintendo Wii certainly changed the way video games are played, designed and sold, but also cast a much wider cultural ripple. And while the launch of the Wii in November 2006 was a marketing blitz of advertising, events and promotions, it was also preceded by months of groundbreaking marketing. More than 50 million consoles have been sold worldwide. 
AXE 
Unilever launched the body spray in the U.S. in 2002 with spots from Bartle Bogle Hegarty that pushed the boundaries of sex and humor in ads and forged new frontiers for branded content. U.S. sales across the franchise and all outlets (per Nielsen) now top $500 million annually, making Axe the leading male-grooming brand outside blades and razors. 
$5 FOOTLONG 
Five, five, $5 footlo-ooong wasn't just an insidious jingle that haunted your sleepless hours. Subway's 2008 value play has spawned a host of imitators and established $5 as the standard for a low-priced meal. The deal resulted in double-digit same-store sales increases across the Subway system in 2008, and forced the chain to make $5 footlongs a permanent menu item. 
 
ACTIVIA 
It wasn't sexy, but Jamie Lee Curtis' willingness to talk about "digestive issues, such as occasional irregularity" changed the way women thought about yogurt and other foods. Dannon's Activia, released in 2006, rang up more than $100 million during its first year at grocery stores and soon became one of the top-selling yogurts. 
MINI COOPER 
The distinctive-looking, diminutive Mini Cooper car made a huge splash when BMW brought a modern version back to the U.S. in 2002 after a 35-year absence. The new Mini's U.S. ad agency, Crispin, Porter & Bogusky, Miami, shook up the auto advertising world by relying more on unconventional tactics to create buzz for the retro-looking car. 
CREST WHITESTRIPS 
The 2000 D'Arcy Masius Benton & Bowles launch of P&G's Crest Whitestrips, which needed to be worn for only a half hour daily for two weeks and cost under $40, created a sensation, as well as a roughly $300 million category. P&G beat back competition from Colgate and later J& J's Listerine to hold around two-thirds of the market. 
'GUITAR HERO' 
"Guitar Hero," launched in fall 2005 by RedOctane and Harmonix, was the first social video-game and inspired a music and entertainment party trend in bars and homes long before anyone had ever picked up a virtual tennis racket. The franchise hit $1 billion in sales by the end of 2008, just a little over two years after launch. 
 
TOYOTA PRIUS 
In 2000, Toyota launched its Prius hybrid car in the U.S. at a time when bigger SUVs and fancier full-size pickups were popular. The success of the car, now in its third generation as a 2010 model, has made Toyota synonymous with green and pushed other carmakers to dial up their green advertising and try to get competitive models to market. 
7 FOR ALL MANKIND 
With the launch of 7 For All Mankind in 2000, premium denim was introduced to the American market and shopping for jeans would never be the same again. By 2007, annual revenues were estimated at $300 million, and the brand was acquired by VF Corp., who has said it expects to see sales of the brand grow 15% annually. 

Levi's, Macy's, Hair the Musical and the Summer of Love

It was the Summer of Love in the Week of Levi's. After a successful Memorial Day event, the cast of Levi's-clad musical Hair, did a special performance in New York at Macy's Herald Square Flagship store. The cast was casual cool in a variety of denim styles and were having a great time belting out tunes from the Age of Aquarius. Onlookers applauded and praised performances sure to inspire many to check out the entire show. 

DSquared Radio

Hot off a successful musical collaboration with Britney Spears Circus Tour, the brothers of DSquared aren't ready to stop the music just yet. 

On May 5th, Dean and Dan Caton will launch their Sirius radio show called Dean and Dan on Air: Style and Stereo. The show will consist of their favorite music, interviews, news and of course fashion. It's sure to be a lot of fun. 

Must Wear.... at SXSW Part II

5) Must wear jumpers. Onesies, overalls and dresses; event-goers were rocking it out in jumpers of all styles. And when the traditional look wasn't available, fake it with suspenders. 

6) Must wear denim on top. Denim jackets and shirts are set to make a mainstream comeback and SXSWers just added a period to that statement.

7) Must wear flirty skirts. Unapologetically flirty, super feminine dresses and skirts were a surprisingly light edition to all the hard core denim seen throughout festival.

8) Must wear 80's style, acid-washed, brightly colored, above the knee, pencil skirts! Or shorts.

Must Wear.... at SXSW

1) Must wear cuffs. Each year every music festival has a trend that is specific to that particular event. For SXSW this year, it was the cuff. There were cuffs galore. Cuff low, cuff high, cuff fancy and best of all, cuff with throwback canvas keds. 

Levi's Presents Powersliding

 

Levi's is proud to introduce to you Powersliding...and it's not a crime. The latest event for Powersliding will be taking place April 15th at Third Street Promenade in Santa Monica CA. Powersliders will be showing off moves like the moldy smurf and the rusty rose in classic 501s. It should be fun to watch. At the very least there will be some scenes worthy of America's Funniest Videos.  

Levi's Costumes "Hair" the Musical in Denim

(Curtain call image courtesy of UPI)

Returning to Broadway this week, the ground-breaking musical Hair is partnering with iconic denim brand Levi's to create authentic looks for the cast's key costumes.  The Levi's brand set the precedent for style in the free-spirited 1960's, so featuring Levi’s jeans as the predominant look worn by the cast of Hair is an authentic and natural fit.  In order to channel the eccentric bohemian style of the 1960’s, costume designer Michael McDonald looked to Levi’s® extensive Archive of vintage denim.  Based on his research, McDonald chose to work with products deeply rooted in Levi's® heritage. In addition to working closely with Hair costume designer Michael McDonald, the Levi's brand is celebrating Hair’s triumphant return to Broadway by sponsoring the show.

 "The Levi's® brand is excited to be a part of the highly anticipated Broadway revival of Hair.  Our brand’s impact on the style and times of the late 1960’s was a profound one, so the Levi’s® jeans and Hair relationship truly is an authentic, perfect fit,” says Robert Hanson, President of Levi Strauss Americas.  “What’s even more interesting is that the Levi’s® jeans featured in Hair, much like the themes explored in the show, are as relevant today as they were 40 years ago.” 

Chickdowntown.com Model Search

You wanna be on top? Chickdowntown.com is calling all aspiring models to enter for a chance to become the new face of the fabulous online shopping destination. If you are 5'9" or taller and at least 15 years of age you can send them a video, headshot and full-length picture of yourself modeling your favorite look. The winner will be flown all expenses paid to Pittsburgh to shoot an upcoming national ad campaign and more.  Also, at least 8 semi-finalists will receive a $250 gift card and appear on ChickdowntownTV. Sounds like a win-win. The deadline for submissions is March 10th, with the winner announced in April. Check out Chickdowntown.com for more details.

Diesel Planet's FIVE on FIFTH

The wait is almost over for the opening of the Diesel Planet store on New York's Fifth Avenue and if it's anything like the one in Milan it's sure to be a treat. This Tuesday (also the day of the Diesel Black Gold runway show), the new store will officially open, but in true Diesel fashion it's going to be one heck of a show.

The cover will come down to unveil store windows set up to look like an apartment by day (radiator, brick wall, fire escape) and dining room by night where dinner will be served promptly at 8p. Dining in the 'apartment' will be such fashion industry boldfacers like Ritchie Rich of Heatherette fame and the inimitable Amanda Lepore. While we watch, they will be served from the menu of Le Cirque and Cipriani's. Make sure you walk by the window before February 20th because then it's all over. Here's a chance to channel your inner voyeur and feel no shame. 

(rendering courtesy of NBC New York)