RPMWest on Kickstarter. See How They're Changing the Way Denim Brand's Do Business
Who can't go anywhere nowadays without hearing about Kickstarter. The crowdfunding site has capitalized on the zeitgeist of the millenium by cultivating that entrepreneurial spirit that has spread like wildfire with Millennials; a group which has been famously forced to think outside the box due to the Great Recession. So far the most famous Kickstarter crowdfunding campaign is aimed at rebooting Veronica Mars, ironically a Millennial favorite. With electronics, movies, video games even board games all seeking funding, it was only a matter of time before a denim brand jumped in on the action.
RPMWest is a startup men's brand that is using Kickstarter to bring their collection of selvage jeans to the world. And from the looks of the video, they're a pretty well-fitting line of jeans. Now with their pledges at over $50,000, the brand is able to offer a purchasing model that allows you to buy one pair of jeans and have three pairs sent to you. You pick your favorite and send the other two back free of charge. Pretty cool, huh? Not only that you're getting the premium jeans at wholesale prices. So what would cost over $250 in stores you get for under $100. Now we're in pretty awesome territory.
Check out the video as founder, and Matt Damon lookalike, Manuel Rappard walks you through the brand's mission. With such a sincere vid, you will be hard pressed to not want to invest. Especially when you can literally pledge as little as $1. I pledged. I have to admit it was pretty cool investing in a company outside of the impersonal stock market.
I'm going to keep my eye on RPMWest as I'm curious to see how it all plays out. In the meantime denimhunters, if you decide to purchase a pair of jeans from them, don't hesitate to let us know of your experience.
