DenimHunt

Brand to Watch: Marc Allison Jeans

 

Marc Allison Jeans is a relative newcomer in the world of premium denim. It's a good sign in the denim industry, that despite the Great Recession, new brands are still popping up and enjoying some success. 

The brand was co-founded by Marc Flashberg, a 30 year veteran of the textile industry. As one would expect from an expert in textiles, the focus is on the fabric. The signature feature of the brand is the X-Fit, four way stretch denim made with Supima cotton. 

"We designed the new Marc Allison denim line around this beautiful fabric we helped create and bring to life through the introduction of our jeans," says Flashberg.

The line has already been praised by former Dexter star and now Desperate Housewives' cast member Julie Benz who wore them on a recent episode as well as Dancing With the Stars, Kym Johnson.

There are currently five styles available with prices ranging from $175 to $200. 

(Wisteria Lane)

 

 

(Kym Robinson)

 
  

 

   

Liv Tyler the New Face of G-Star Raw

G-Star Raw recently named actress, model and rock progeny, Liv Tyler, as the face of their Spring/Summer 2010 campaign. Bringing on board Tyler serves to strengthen the brand's continued commitment to their women's collection and reinforces its theme of 'Raw Elegance'. The choice couldn't have been better as the soft-spoken Tyler is decidedly feminine, but also possesses a quiet strength that appeals to both men and women alike. 

The campaign was shot by Dutch photographer Anton Corbijn and covers print, online and outdoor media. In it Tyler wears pieces from the Low-T mini-collection, a range designed for the "strong, confident and sophisticated modern woman". 

Watch the video, set in what looks like the palace at Versaille, and see images from the shoot. Long Live Liv!

Dirty Denim: Episode 4: The Crash

The stealing doesn't end in LA. Learn how other countries took advantage of market oversaturation by offering lower quality fabric at cheaper price points using washes stolen from higher-end brands. Chip & Pepper's antics this episode:

• Puting a shirt on a topless Athena Lundberg, Miss March and Playboy Playmate
  
• Literally pull the pants off the same Ms Lundberg, grabbing one leg each. The sad part is how hard they had to pull to get them off her
  

Dirty Denim: Episode 3: Stealing

In the opener for every webisode, Chip of Chip & Pepper takes a swig of bud and says, "LA is dirty for denim... Dirty Denim!" It's like a revelation and obviously becomes the title of the series. This episode is where you really get the feel of how dirty it really is. 

Dirty Denim: Episode 2: The Wash

In this episode, learn about the goings on in the wash houses. This is where the documentary gets its title because between the stealing, conniving and cutthroat activities of the different denim brands, it really is Dirty Denim. 

Once again Chip & Pepper steal the show. Memorable quote this episode:

"See you can have the best denim in the world but if you don't have a guy that knows what he's doing, he'll f... it all up!"

Click here to watch Episode 1: Birth of Jeans. 

Diesel Black Gold F/W 2010 Runway Video

Watch live streaming video from dieselblackgold2010 at livestream.com

Dirty Denim: Episode 1: Birth of Jeans

Dirty Denim: Birth of Jeans Ep. 1

I know there are other people in this documentary, but Chip and Pepper Foster are the true stars. They really need to star in their own reality show. Since we are so enamored with their, um, charisma. We have to list their antics and trust me, they get better with each episode:

• Rapping about being brothers from the same mother
• The twins talking over each other
• Memorable quotes; "I'm not a hooker." "It's the detroit of cars."
• The "F" bomb!

Diesel Wants You to BE STUPID!

If you've been walking around NYC you've probably seen some of the new ads by Diesel telling you to BE STUPID. If you've been telling your friends how cool it is, but secretly scratching your head, the video above explains it all. Apparently, the world would be boring or less creative without some stupidity. True on the first, on the fence about the last. Anyhow, watch the video and decide for yourself if you want to BE STUPID. And while you're watching, if you can identify the song playing, let us know.  

 

UK Band The Vanities Rock Diesel's Rockin' Dots

UK based glam rock band The Vanities wore items from Diesel's new Rockin' Dots capsule collection in the new video for their song Dolly. 

The Vanities were chosen over 10,000 unsigned or emerging artists by Diesel:U:Music to be the first to create a music video for what will be a series of videos featuring new talent. Their music takes inspiration from spiritual blues, soul and rock & roll and they were chosen "for their heavy on the hooks, idiosyncratic glam rock". 

The video, produced by the Diesel Creative Team, is a visually appealing, monochromatic kaleidoscope. It can only be seen online but expect to hear more from this band in the future

 

 

 

First Look: 'Blue Gold' Denim Documentary

 

We just got a first look at a teaser trailer for a new denim documentary called Blue Gold and its pretty amazing. The producers have a roster of major players, denim icons and industry insiders from all walks of the denim industry that have either been filmed or are slated to be filmed for the movie. Filming has yet to be completed, but we are looking forward to the finished product and will be following this story until the film's release.