Key Trend: Bleached AF!

Designers looking to take men’s denim to the next level sent looks down the runway that were bleached to the max. Expect to see more of these type of no holds barred finishes for Fall.

GUESS Goes Nashville With Gigi Hadid and Co

 

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Are these high-waisted jeans not amazing?

 

When I visited the Guess showroom several months ago, I was completely and utterly enamored with the western theme that was the brainchild of Creative Director Sharleen Ernster (read In the Showrooms: GUESS Fall 2014). And now, having seen the campaign images, I'm finding more reasons to love it. 

The images were shot by longtime Guess collaborator Ellen Von Unwerth who kept it authentically Nashville by shooting models Gigi Hadid (Guess who her famous parents are) and fellow Sports Illustrated model Samantha Hoopes. Along with Bojana Ksrmanovic and Yara Khmidan the quartet is photographed in various denim-centric looks as Guess Girls exploring the nighlight, music and shopping of Nashville.

Already on my wishlist are the high-waisted skinny jeans (above). High-waisted jeans are so underrated. They bring out curves in even the most androgynous shapes. They also flatten tummies, lift derriers and add length to the leg. Guess's version hits right at the skinniest part of the waist giving maximum effect to all of these coveted attributes. Need it. Want it. Now. Like, right now. 

Not to be left out, Guess Guys Silviu Tolu and Nick Fouquet do rock cowboy like a boss styled in denim and leather layers that are inspiration for both guys and gals. 

Expect to start seeing the full campaign in all your favorite fashion mags soon. In the meantime, scroll down and start putting together your fall wishlist. 

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