Called Indigo Move, Mavi's new athleisure denim aims to expand the category beyond moisture-wicking jeggings.
Expect more fun with color from GUESS and Marciano for spring 2014. Color permeated the showroom and was best expressed in this multicolor display of jumper shorts (above). Several years ago, I would have looked at this collection and thought it belonged in the tweens section, or that I was far too, *cough*, mature to pull it off, but color is so important now that I can no longer make those kind of assumptions.
The fun stuff wasn’t just limited to color however. GUESS and Marciano showed their playful side in denim with lumberjack checks, bejeweled pockets, patches and distressing on women’s jeans. It reminded me of the ’80’s and 90’s when we used to customize our jeans with paint, patches and charms. Now I can’t help but look forward to the possible return of those days.
GUESS guys were a little more subdued than the women. Instead of bright color, unique coatings were used instead to add interest to men’s jeans. As for the rest of the collection, this guy still goes for edge over play.
Scroll below to see the rest of the images.
An up close look in the showroom of Diesel Black Gold makes it evident that Andreas Melbostad, on his second season as Creative, is erasing all traces of Sophia Kokosalaki.
Vivienne Westwood Red label was full of fun contrasts with blazing floral abstract prints in outerwear and shorts, to monochromatic jacquard shifts and blazers. The shorts (below) are already in my "Need It, Want It, Have to Have It" list along with a small red shoulder bag (also below). I saw the red bag first. Loved it. Couldn't stop touching it. Then I turned and saw the black canteen bag and it became a toss up for my fave. But only for a moment. The red bag just makes a statement. And it's reasonably priced at $230.
Also available were shoes and jewelry. I can't say they had the same impact on me as the items above. I think they were more tamed than what I expected after seeing the colorful men's collection (watch this space..) and everything else. But that doesn't mean they weren't wearable and sellable.
Scroll below to see the rest of the collection up close.
Take a sneak peek inside the Scotch & Soda and Maison Scotch’s showroom and see their new spring/summer 2014 collection