DenimHunt

G-Star Raw was a welcome addition to Tokyo Design Week (Oct. 30th - Nov. 3rd) where the Dutch denim brand showcased it's ability to transcend fashion and impact the world of design. A pavilion made from glass, steel and sustainable wood highlighted the brand's commitment to innovation while housing a gallery-style exhibition. The pieces on display were developed by G-Star's design team and included items from the NY Raw Spring/Summer 2009 collection, products developed in support of the UN Millennium Campaign and the newly launched RAW PROTECTION PROGRAM.

The RAW PROTECTION PROGRAM is a highly conceptual project that "pushes the boundaries of what is possible with denim" by crafting unique pieces that explore our understanding of protective clothing. The pieces on display during Tokyo Design