DenimHunt

There was an interesting article in WWD recently titled "Denim Makers Adopt Eco-Friendly Methods". In the article, author Ross Tucker discusses the impact that denim production has on the environment and the techniques some companies are developing in order to minimize that impact. The most common technique with the highest consumer awareness is the use of organic cotton, but it "does little to change [the] numbers," according to the author. It's a worthy cause to purchase denim using cotton grown without the use of pesticides or synthetic fertilizers, but its important for those purchasing it to understand that truly organic cotton is a low-yield crop and can't support the world's demand for denim. But all is not lost. Some of the other techniques mentioned are very promising.

Chemical company Clariant International's new dyeing agent, developed in conjuntion with Replay, decreases the