DenimHunt

During New York Fashion Week, instead of models dressed in the fashions of the upcoming season, G-Star RAW made sure their presence was felt in a most unique way. The company transformed the Vitra store in the Meatpacking District into a gallery that showcased their latest venture --a collaboration with the estate of Jean Prouve´.

The G-Star design team scoured the archives of the famed French industrial designer with Joris Aperghis, Chief Marketing Officer explaining "We replaced materials with G-Star colors and aesthetics from the original designs." Materials like oak, stainless steel and canvas were used with the minimalist design of the furniture masking hidden details like headrests that snapped in the back and chair leg caps made of oak. Colorways were largely smokey grays, off-whites and the blonde of natural wood. It is indeed a collection that fans of the brand and arbiters of industrial design will covet.

Global