DenimHunt

GUESS has worked with some of the most iconic names in fashion and pop culture with past campaigns launching the careers of Claudia Schiffer and Anna Nicole Smith.

In an interesting and quite strategic move I might say, GUESS has chosen Bollywood actress Priyanka Chopra to be the face of the Holiday 2013 global advertising campaign. I didn't know much about Priyanka before, but Wikipedia fixed all that. Apparently, she's a big deal. Priyanka is one of the most popular celebrities in India and one of the highest paid actresses in Bollywood. She is also a former Miss World, a writer and a philanthropist. Being chosen to be a global brand ambassader for a company with a reach as large as GUESS could expand her popularity across the globe and could have positive results not