DenimHunt

Imagine attending one of the many Fashion Weeks or viewing the livestream from the peacock-free zone of your home or office. Something on the runway catches your eye and you just have to have it. But alas, the runway show is a season ahead and your dreams of decorating your wardrobe with your favorite designer's latest creation must wait. Oh, the agony.

Most of us that follow fashion religiously have experienced this in one way or another. It's one of the reasons magazines are so important. They ensure this desire stays fresh in our minds during those long months it takes runway to hit retail. But what if I were to tell you that this could all change and in the very near future you may be able to purchase items directly from the runway?

According to Sportswear International, IMG Fashion has chosen Mercedes Benz Fashion Week (MBFW) Australia to launch just such a venture in ecommerce. The first of it's kind. Fashion Week Australia is currently in progress and designers are showing their Spring/Summer 2014-2015 collections