DenimHunt

Jeff Shafer, CEO Agave Denim/BLUER Denim

It's a mind-altering experience when chatting with a visionary person. There is this specific intensity that exudes from them that slaps you thoroughly out of a daze and sweeps you into their gravitational pull whether you want it to or not. Before you know it, you're nodding your head vehemently, taking notes furiously and waiting for the book to come out so you can be the first to buy it.

That's the best way I can describe what happened to me during my recent chat with Jeff Shafer. You've probably never heard of him, but there's a good chance you've heard of his brands. BC Ethic, Agave Denim and most recently Bluer Denim, though vastly different, are all representative of his unique approach to doing business. An approach that's based on the principles of the American