DenimHunt

Fun Fact: The name Bethnals originates from the Cockney Rhyming Slang for Jeans

Crowdfunding has got to be the best thing that has happened to entrepreneurship since the world wide web and start-up brands have been taking full advantage of the promotional and financial benefits a crowdfunding strategy provides.

London-based denim brand Bethnals Ltd is on a short list of brands on Kickstarter that have gotten my attention -specifically because they nail the whole casual but classic aesthetic. The denim painter's jacket epitomizes this and is one of my favorite pieces in their collection along with the relaxed fit selvedge jean.

What's even more interesting is that many of their jeans are unisex. Founder Melissa Clements states matter-of-factly "why should men have