DenimHunt

Christopher Griffin, President, WWDMAGIC and SOURCING at MAGIC

After writing about jeans for so many years, I must admit that I reached a point where I thought I knew anything and everything there was to know about denim. There was very little that surprised me and I felt confident in my denim-centric world, oftentimes forgetting that there were other sportswear categories like, you know, knits. Then I interviewed Christopher Griffin, President of WWDMAGIC and Sourcing at MAGIC Tradeshow, and discovered what should have been obvious -I don't know everything.

Without quite being aware of it, as I constructed these questions for Mr. Griffin, I already had his responses in mind. I assumed they would be in lock-step with what I thought I already knew. Therefore, I found myself humbled, and rightly so, when they weren't. Case in point, I always considered denim a leader in innovation when it came to eco-friendly processes, but Mr. Griffin pointed out that the adoption of things like organic cotton and vegetable dyes has been in practice long before the denim industry began its own initiatives. It goes to show, being denim-focused