DenimHunt

Giambattista Valli for 7 For All Mankind

It's officially official! Denim campaigns in fashion magazines are no longer the sole domain of denim-centric brands. While flipping through the pages of Elle, Vogue and Harper's Bazaar this weekend it seemed clear that just like with sportswear, luxury houses are taking a cue from contemporary brands.

Denim is the centerpiece of spring campaigns from Gucci, Burberry and Louis Vuitton to name a few and couture designer Giambattista Valli's name is prominent on the latest 7 For All Mankind. Speaking of collaborations, perpetual 'It' girl