Sometimes keeping things simple is just so damn cool. Case in point, Rock & Republic's new Plain Wrap collection. Looking at the collection is like literally looking at the no-frills section of the supermarket with each item prominently displaying the name of the item, down to a pair of stilettos that say 'STILETTO'. 

“This is a new initiative with a new perspective for the consumer that wants fashionable basics with staying power,” said Michael Ball, Rock & Republic's founder and creative director. 

The line includes, jeans, hoodies, tees, tanks and more. Of course Plain Wrap is a limited edition as it is an offshoot of their Rock & Republic Recession Collection also in limited edition. The price points are lower than Rock & Republic's normal fare and is expected to launch this August.





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