Picture 7

California-based denim brand, Denim Design Lab, has just redesigned their website and it looks fantastic. The black and white photo filling the homepage is complete with antique accoutrements and matches the vintage aesthetic of the brand. Visit the site and have fun scrolling your mouse over the various items to see what's clickable. 

The website isn't the only relaunch coming from the brand. Denim Design Lab is also reintroducing DDL @ AmRag's "World Denim Bar" on August 1st at American Rag Cie in Los Angeles. To celebrate the launch they will take over a display window for the entire month of August.