Iconic jeans brand Wrangler has launched its latest "Keep True" campaign, featuring the label's new textured denims for Fall 2012. The short movie, broken into chapters and shot in North Carolina, has a couple fleeing the city to reconnect with nature. This serves as the perfect backdrop as it mirrors Wrangler's "in nature" design inspiration. Merging authenticity with innovation, the label's new denim washes take on the textured surfaces of rocks and minerals in an autumnal color palette. In addition to classic Wrangler fits, the collection features a strong range of outerwear, fall knits and chinos. For men, the regular-tapered "Ben" jean and regular-fit "Evan" create rugged heritage silhouettes, while for women, the updated "Sylvie" bootcut and skinny "Strokes" fit are knockouts.
Check out a preview of the video below, or view in its entirety at wrangler-europe.com.