Five Questions for Five Pockets: Chip & Pepper

Following the launch of their celebrated, C7P line at JCPenny, Chip & Pepper are quickly climbing up the denim ranks since founding their first fashion line in 1987. Along with the C7P line, keep a look out for the Stella jean (shown below) this fall. The best seller has a contour waistband and asymmetrical rise--lower in the front, higher in the back--to provide just the right amount of coverage while providing a must-have wider leg fit. Chip and Pepper took a time-out from creating the perfect fit, to answer Five Questions for Five Pockets.

1. What was your first pair of jeans?
CHIP--We always wore Levi's growing up, but when I was about 12 or 13 there was a brand of designer jeans called Great Scott that I was dying to have. My mom thought I was crazy because they were like $40 so I saved up my money to buy them. Everyone made fun of me and said I was wearing girl's jeans because they had no back pockets! But they looked so cool--I didn't care. I was ahead of the trends!

2. Who do you think is the ultimate denim icon?
PEPPER--Definitely our friend from childhood, Randy Tuck. He always had the best denim and he always looked like a movie star. He was always perfectly dressed. No one can wear denim like Randy Tuck. He would get in fights almost everyday--and always lost--but no matter how beat-up he got, somehow his jeans managed to stay perfect. We actually named a pair of jeans after him, the Tuck. They have deconstructed pockets but are still great looking as if they made it through the war but still look hip and stylish--just like Randy Tuck!

3. What are your current favorite jeans?
PEPPER--The carrot cut! It's so great for men. It has a sack bum, then gets skinny and progressively tappers. It looks like a carrot! Our carrot cut jean is called "Sack Ass."

4. What denim trend do you wish would go away?
CHIP--I don't know if it is a trend or if I should call it an epidemic, but I can't stand when people, mostly guys, wear jeans that are several sizes too big for them! You know the style--the crotch is so low, the fly is at their knees. Boxers or briefs is a personal choice, I don't need to see it!

5. What's your number one rule for denim?
CHIP--The number one rule is--there are no rules--just wear something that feels good. When you feel good, you look sexy. Being comfortable comes across as pure confidence. It is sexy! For a man or a woman, the best advice I can give is to wear something that fits you well and feels great.