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September 26, 2007

Escape from LA? No way!

Today's NY Times features an in-depth overview of the once again booming LA denim industry. Our favorite comparison Michael Barbaro makes is equating the denim industry in LA to the tech industry in Silicon Valley. Obviously,we're big fans of both as without either one we wouldn't be around.

"Los Angeles has quickly become the Silicon Valley of high-priced denim, with each step in the painstaking process of putting together a $200, $300 or more costly pair of jeans performed a few blocks from the next."

Check out the article in it's entirety, at NYTimes.com. While you're there, don't forget to poke around and check out the slideshow with images from Bread and Stronghold.

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