November 01, 2007

Gustto does denim

After cruising the floors at Bloomingdales a few years ago, we were pleasantly surprised when we came across Gustto, the casual-chic handbag line. With their supple leather and oversized rivet details, they were the perfect unstructured, structured bag. Today we learned they will be expanding their collection to feature denim when it hits shelves this coming spring.

Gustto Denim Couture will retail for $280-$360 and has already been picked up by Kitson and Revolve.com. The collection features three groups named after towns in Sardinia . Cervo will target more fashion-forward girls, Pevero is a bit more casual, and Romanzzion features a higher waist and wider leg.

Agathe Planchon, Gustto's founder, spent over a year working with Japanese denim mills to create gold and silver-flecked denim to distinguish herself from other brands. She notes this is the European in her and she was looking to create something special that other brands don't have.

The cuts we've seen look great, but we're a bit apprehensive of the metallic denim. As you've noticed, we're purists around here.

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