June 13, 2008

The Okayama Project

Diesel announces their latest innovations for the Diesel Denim Gallery, which highlights their most artisinal designs. The Okayama Project incorporates denim woven, using ancient methods on shuttle looms. The fabric is woven on traditional shuttle looms using single continuous threads, a process that delivers tighter, heavier and more durable material. Since the 17th century, the town of Okayama has been a center for textile production. Today it plays home to over 100 small denim factories, all of which are owned by local families. A dedicated label reads: ‘Handcrafted in Okayama, Japan' and each pair comes wrapped in a rice bag.


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