Five Questions for Five Pockets: Eli and Moshe Azran, THE UNKNOWN FACTORY
Recently, we were flipping through the August issue of Lucky with Leighton Meester on the cover and gasped when we spotted a pair of skinny jeans with a pleated detail going down both sides. What an amazing idea, we thought. So, of course we looked for the description and discovered that they were the "Skinny Pleats" made by a company called THE UNKNOWN FACTORY. THE UNKNOWN FACTORY was co-founded by brothers Eli and Moshe Azran, both of whom have impressive backgrounds in the premium denim industry. Their company is based in Los Angeles where every pair of jeans is handmade giving them the feel of custom tailored pants. Rejecting the logo trend on the back pockets that's prevalent on most premium brands, THE UNKNOWN FACTORY jeans are distinguishable by original, yet subtle detailing with the goal being to compliment rather than overpower. We were able to catch up with the super-talented Eli and Moshe and are excited to feature them in our Five Questions for Five Pockets series.
1. What was your first pair of jeans?
Eli: First pair of jeans, wow, probably Diesel
Moshe: APC denim
2. Who do you think is the ultimate denim icon?
Eli: Serge Gainsbourg
Moshe: Everyone! I love people that have these super old worn out jeans. I really appreciate that.
3. What are your current favorite jeans?
Eli: I love Tsubi, Nudie and Dior Homme.
Moshe: Still APC's. I live in them year long. As a man, I think you only need 2-3 pairs of jeans in your closet.
4. What denim trend do you wish would go away?
Eli: I hate rhinestones and jeans that you can see from 10 miles away
Moshe: The denim suit!!!
5. What's your number one rule for denim?
Eli: Fit, so important because if you have a pair that fits right they could be from Target and that would be better then wearing a pair of Dior jeans that fit like crap!
Moshe: Never mix and match different denims!!!
Look for their new Fall collection in Barneys New York, Henri Bendel, Intermix, Ron Herman and shopbop.com.
just bought a pair from bendels...loved them! already got a ton of compliments...
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