Remember when Vanessa Minnillo fronted the Bongo Spring 2007 ad campaign? It seemed like an obvious fit. She was the host of TRL, dating Nick Lachey, graced the cover of numerous magazines. What young, fresh-faced girl wouldn't want to emulate her. Then in Spring 2008 came Kim Kardashian. Okay, nothing to say there, but you get the point. To date Bongo has used young "It' girls to front their campaigns. A list that also includes Nicole Richie, Kristin Cavallari and Rachel Bilson. Now, in a surprising move, Bongo has made multi-platinum recording artist Jesse McCartney the face of their Fall 2008 ad campaign. Jesse will be the first male spokesperson ever for a line that describes itself as a "young women's fashion lifestyle brand". After the head scratching it all makes sense and is pretty funny when you think about it. What better way to market to teenage girls then to use one of their crushes. In the ads, Jesse will be flanked by the "Fab Five Fit" girls who will be doing the actual modeling for the brand. In addition to the ad campaign, Bongo will also be promoting Jesse's tour in August with American Idol Alum Jordin Sparks.
It looks like a win-win for Jesse who says, “There’s nothing better than a girl in a t-shirt and jeans, so the Bongo shoot was a dream come true for me!”
Check out the behind-the-scenes video of Jesse's photo shoot and see the understatement of the year.
Comments