Sheryl Crow and BootHeel Trading Co

We've been hearing the buzz for months and now they're here.  Sheryl Crow's new denim line Bootheel Trading Company has finally hit stores.  In contrast to current denim brands which charge as much as $300 for a pair of jeans, Bootheel Trading Company retails at approximately $60. The brand is named after Sheryl's birthplace in the Missouri Bootheel and the regional influence is evident in the overall look of the jeans.  The line also offers a range of complimentary items such as t-shirts and vests as well.