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October 24, 2008

Diddy Buys Enyce

Sean "P. Diddy" Combs is to companies what Sean "P. Diddy" Combs is to names; in constant acquisition.  The hip-hop mogul, whose hardly known for music anymore, has just added another brand to his portfolio of apparel companies which include Sean John and Zac Posen.  Just recently announced is the purchase of urban label Enyce from Liz Claiborne for $20 million. Liz Claiborne originally bought the brand in 2003 for a whopping $114 million. Another shining example of our ailing economy.  Although Enyce has been around for over a decade we haven't heard much from the brand. It's going to be interesting to see in what direction Combs decides to take it.

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