DenimHunt

Brand to Watch: Denimfactoria

Born out of the frustration of two friends who could not find a fun and trendy pair of jeans that were reasonably priced and of good quality, Denimfactoria has been getting a lot of buzz overseas.  Based in Spain, they have found a following among Spanish celebs and models such as Nieves Alvarez, Martina Klein, Laura Sanchez, Gala Gonzalez, Genoveva Casanova, Ines Saenz, Ana Boyer, Priscilla de Gusti and more. The brand is filled with a combination of easy, breezy jeans and slick looks that easily transition from day to night. Stand out styles are their high-waisted flairs with exaggerated cuffs that are sure to be an instant hit with fans looking to find alternatives to the skinny jean trend. The brand is currently sold in Spain, but look for a boutiques to open in Mexico and Canada, eventually expanding to the US. For those who can't wait, they can be found online at www.pasionforfashion.com.

Genetic Denim Trunk Show @ Owl's Lab

Owl's Lab Boutique is holding a Genetic Denim Trunk Show on December 13th. Expect to receive 15% off your purchase of Genetic Denim. However, this isn't just your average sale event. Denim Fit Specialist will be on hand to help you find the most flattering jeans for your figure with over 15 styles to choose from.

Silver Jewellery Holiday '08 by Diesel

According to British Vogue, Diesel is set to create a new holiday jewelry line in collaboration with Ugo Cacciatori.  The Silver Jewellery Holiday 08 collection consists of sterling silver pieces, with organic details that are engraved using "traditional manual techniques".  The unique, "retro-futuristic" pieces are sure to be a hit with Diesel fans everywhere.

SOURCE

Gwyneth Paltrow in GILES by Lee Cooper

"It" mom, Gwyneth Paltrow, was working this GILES denim dress produced by Lee Cooper at the Rumble in the Jungle event benefiting children's charity Kid's Company last month. She looks positively dangerous. Go Gwyneth!

J Brand Flick

If you haven't yet, check out the new video J Brand posted on their website. It's super cool and super sexy.  We loves!

Earnest Sewn Recession Proof

Yesterday, all of America heard, or read, that we are officially in a recession and then, all of America said a collective, "Nooo, Really?!" Just in time for this huge announcement Earnest Sewn is holding several events in its New York City location on December 2nd called Recession Proof. In its store-within-a-store there will be various items and accessories all priced at no more than $50. They will also have shopping events where Earnest Sewn items will be marked down 40%. Last, but certainly not least, in spirit of the season for giving, you can get a discount of 1% on third party merchandise for each canned good you bring to the store (up to 20%). This will go to benefit New York City Cares and the Food Bank for New York City.

SOURCE

Lee Cooper's Project 100

Whenever a company chooses to use it's awesome powers for good it gives us great pleasure to report it.  British brand Lee Cooper "The Fine English Denim Company. Since 1908" is continuing to celebrate it's centennial by expanding its Project 100 auction to Ebay.fr.  The auction starts today and ends on December 7th with all proceeds going to help the French chapter of the Red Cross. Some of the items up for auction are:

• ‘Chickstomised’ overalls made by the Chicks On Speed while performing live at a gig in Hamburg, Germany in May 2008
• A half stack custom made Marshall Amplifier in Lee Cooper denim
• Men's and women's, limited edition ensemble made especially for Project 100 by Jean Claude Jitrois

And much more. Make sure you log on and snag one of these limited edition items and benefit two worthy causes, the Red Cross and your wardrobe.