Tom Ford and the $990 Jeans
Recession. What recession? If you live in the world of Tom Ford than it doesn't exist. And to prove it, the man himself has just launched a line of jeans that will retail for a jaw-dropping $990. The jeans will be made of pre-washed/pre-shrunk Japanese selvage denim that will have the look of raw denim, but without the side-effects such as indigo bleed. In addition, the pockets are lined with the finest silk and the button closure is plated with 18-karat gold. Men will have the option of black or white as well as the traditional indigo color to compliment their wardrobes. We are dying to see what a pair of $990 jeans looks like, and when we do, you will too. Stay tuned...
DenimHunt at Helmut Lang showroom for Spring/Summer 2012. Incredible craftsmanship, exquisite beauty.
Great runway shot from G-Star's runway show in Berlin. Photo courtesy of G-Star Raw.
"...pre-washed/pre-shrunk Japanese selvage denim that will have the look of raw denim, but without the side-effects such as indigo bleed."
The "side-effects such as indigo bleed" is the hallmark of great raw denim. Denim heads--such as myself--are attracted to the fading properties of raw denim. Raw denim jeans (especially those of the Japanese selvage variety) that don't fade are virtually useless. But that's just a "denim snob" perspective...
On the other hand, as for people who don't really care about "fades", Mr. Ford's idea makes sense. After all, "denim snobs" make up only a teeny weenie portion of the denim market. Regarding the price point however...if I knew Tom Ford, I'd suggest that he fashion the button from *solid* gold as opposed to *gold plated*. That would be the only way to justify such a hefty price tag. But then again, I assume that wealthy consumers spend differently than the rest of us. This could perhaps do fairly well within that crowd. But only if he does a very small/limited production.
I already have a pretty good idea of how these are going to look--very conservative/standard 5 pocket jeans...but with a gold plated tack button. I'm waiting to see whether I'm right or not.
By the way, I *love* this site!!! Keep up the good work...seriously.
Posted by: Mark C. | January 27, 2009 at 03:34 PM
This jeans made of pre-washed/pre-shrunk Japanese selvage denim that will have the look of raw denim is suitable to him. He looks gorgeous on that.
-mikee-
Posted by: wholesale mens clothing | October 13, 2009 at 02:26 AM