The C.R.A.F.T Campaign

Here's a first look at the upcoming C.R.A.F.T. Jeans campaign courtesy of Vogue UK. The add features a Keith Richards look-a-like posed next to a model in a Mick Jagger shirt. If you don't remember C.R.A.F.T., they are the cult denim line named after a drunken night of debauchery by two denim designers. Unfortunately that night is too scandalous to talk about here, but you can read about it in detail on their website. If you need clues C.R.A.F.T. = Can't Remember a F*** Thing.