Denim on the Runway: Met Jeans

Met Jeans launched Fall 2009 in Harrods as one of only two 100% Made in Italy jeans and is the brainchild of Gege Schiena, a 1970's hippy who established the Americanino denim brand as well as Avirex, and Moreno Giuriato former head of production for luxury brands such as Gucci, Armani and Valentino. For their runway presentation embellishments were key. Ripped and torn jeans revealed a weft of gold chain mail. Black and white portraits were a new take on the printed/graphics trend and short shorts contained all over embellishments and prints. There were a sprinkling of variations here and there seen in clean indigo, colored and white jeans but for the most part, heavily abraded and washed out was the norm. 

Look for Oscar Nominee Amy Adams to sport a pair of Met jeans, peppered with Swarovski crystals and colored pearls, in her first film of 2010 Leap Year.