Oscar Winning Writer Likes IT's Jeans

Dustin Lance Black winner of the 81st Academy Award Best Original Screenplay for 'Milk' stocks up on ITs Denim for Oscar downtime!

The premium Italian denim brand ITs Jeans loved by dozens of fashionable celebrities such as Mena Suvari, Dominic Cooper, Ben Barnes, Lily Cole and many more would like to congratulate Dustin Lance Black on winning the 2009 Academy Award for Best Original Screenplay for 'Milk'.

One of two 100% Made In Italy premium denim brands ITs which gained a reputation amongst the fashion conscious as a statement of innovative Italian style has proved its ability to interpret the style and winning glory of an Oscar winner.

"As a company which produces jeans and not a marketer of fashion to sell other products and having fans such as Dustin Lance Black, an outstanding inspiration to many young people across the globe, it is gratifying to know that our dedication to design and focus on selecting the best raw denim from Japan, Italy and America coupled with constant research and experimentation does offer our customers a strong sense of identity and Italian authenticity. ITs Jeans is proud to be associated with Dustin and we wish him continued success" said Gege Schiena, founder and designer of the ITs Jeans brand.