G-Star Opens Amsterdam Flagship

Dutch-brand G-Star has just opened its first flagship store in Amsterdam. Though based in Amsterdam, this is their first company-owned store in the city and at almost 6,000 square feet, is their largest flagship to date. The store includes features like a denim wall starting at the basement and stretching all the way to the mezzanine. The G-Star design aesthetic is also seen in the combination of materials used such as glass, galvanized steel and concrete. 

The core product is available on the ground and basement floors, however their NY RAW couture line will be located in the VIP lounge in the mezzanine.

(images courtesy of DazedDigital.com)