DenimHunt

Levi's, Macy's, Hair the Musical and the Summer of Love

It was the Summer of Love in the Week of Levi's. After a successful Memorial Day event, the cast of Levi's-clad musical Hair, did a special performance in New York at Macy's Herald Square Flagship store. The cast was casual cool in a variety of denim styles and were having a great time belting out tunes from the Age of Aquarius. Onlookers applauded and praised performances sure to inspire many to check out the entire show. 

Paige Premium Denim Sample Sale - LA

Paige Premium Denim sample sale in LA this Friday, May 29th. 

G-Star Opens Amsterdam Flagship

Dutch-brand G-Star has just opened its first flagship store in Amsterdam. Though based in Amsterdam, this is their first company-owned store in the city and at almost 6,000 square feet, is their largest flagship to date. The store includes features like a denim wall starting at the basement and stretching all the way to the mezzanine. The G-Star design aesthetic is also seen in the combination of materials used such as glass, galvanized steel and concrete. 

The core product is available on the ground and basement floors, however their NY RAW couture line will be located in the VIP lounge in the mezzanine.

(images courtesy of DazedDigital.com)

Levi's 'White Hot' Event A White Hot Success

To showcase The Levi's® Brand's white-hot styles for spring and summer, teams of Levi's® models

dressed in all white - including the original white jean, the Button-fly 501® - strolled the streets of 

Times Square on Memorial Day. The models invited New Yorkers and tourists to participate in a special 

shopping event and offered them a chance to win a white, limited-edition Levi's iPod shuffle

(images courtesy of Sara Jaye Weiss)

Denim on Sale at HauteLook.com

Hautelook.com has a couple of great sales coming up that every denim head will love. Starting May 22nd Acne Jeans goes on sale followed by James Jeans which goes on sale May 27th. 

HauteLook.com is an online sample sale site that sells premium brands for 50-75% off of retail prices. Membership is FREE to join and there are no commitments or charges for being a member. 

Blue Blood Opens New Store in Capetown BS 104

Dutch denim brand Blue Blood opened a new flagship store in Capetown, their fifth store worldwide and another step in their plan to expand internationally. The new store is located on Bree Straat in Dowtown Capetown in an old Dutch Reformed Church. 

"We are staying close to our roots" says Sales Director Alex Jaspers. "The interior design is inspired by the Amsterdam-based Love For Denim store in Prinsen Straat."

The store will be nicknamed BS104 as all Blue Blood stores are named after the abbreviation of their address. This name will be used on the limited edition shopping bags, t-shirts and other items. 

Levi's Memorial Day 'White Hot' Event in Times Square

The Levi’s® brand celebrates the beginning of summer in the city with a “White Hot” Memorial Day shopping event outside the Levi’s® Times Square Store in NYC and everyone is invited!

To showcase the Levi’s® brand’s white-hot styles for spring and summer, teams of Levi’s® models dressed in all white will stroll the streets of Times Square inviting everyone to participate in a special shopping event. Anyone who visits the Levi’s® Times Square store from May 21 through May 28 will receive a 40% discount on select Levi’s® product. 

To sweeten the event, on Memorial Day only, Levi’s® customers and passersby will also have a chance to win a white Levi’s® branded i-Pod shuffle. Anyone walking by the Levi’s® Times Square store from 10 AM to 6 PM will be handed a special white cassette tape (while supplies last) by Levi’s®-clad models. People will be encouraged to go into the Levi’s® store to play their cassette on a boom-box to determine if they have won one of more than 100 i-Pod shuffles the Levi’s® brand will give away throughout the day!

The Celebrity Obsession With Degaine Continues

Jennifer Aniston is creature of habit when it comes to her jeans because she's been spotted, yet again, in Degaine. Celebrities have the pick of the litter when it comes to getting the best of anything. Spotted on Miley Cyrus, Reese Witherspoon, Lindsay Lohan and now Nicky Hilton, the fact that these celebs keep wearing the brand over and over is a testament to their appeal. 

30 Belt Loops by Screaming Mimi's

According to RackedWire, Noho vintage staple Screaming Mimi's is celebrating their 30 year anniversary by releasing a pair of jeans featuring thirty belt loops. Obviously inspired by vintage jeans, they were designed by former Heatherette designer Mack Dugan. 

Ideeli.com: Earnest Sewn Sale

Ideeli.com is having an Earnest Sewn Jeans Sale. Save up to 70% with prices starting as low as $90.00. The sale starts Tuesday, May 19th at 11:00am. Click here to begin stocking up on your summer denim.

http://www.ideeli.com/invite/denimhunter0