Levi's 'White Hot' Event A White Hot Success

To showcase The Levi's® Brand's white-hot styles for spring and summer, teams of Levi's® models

dressed in all white - including the original white jean, the Button-fly 501® - strolled the streets of 

Times Square on Memorial Day. The models invited New Yorkers and tourists to participate in a special 

shopping event and offered them a chance to win a white, limited-edition Levi's iPod shuffle

(images courtesy of Sara Jaye Weiss)