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June 18, 2009

Current/Elliott Launches Deadstock

 

Popular denim designers, Emily Current and Meritt Elliott, are launching a new collection for Fall under their Current/Elliott brand named the earcatching Deadstock. Deadstock takes inspiration from the vintage deadstock jeans of the 50's, 60's and 70's. While their Current/Elliott brand is known for it's signature worn and distressed looks, the Deadstock line will feature relatively sharper silhouettes in less destructed looks. "[Real] Deadstock is a little stiff and sometimes not as flattering on the body," said Elliott. "We cheated a bit."


The collection features both a women's and men's line made from Japanese denim and comes in three washes, One Wash (dark), Classic (indigo) and True Blue (faded). Deadstock will be available at over 80 high-end retailers come July.

 


 









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