Georgia May Jagger for Hudson Jeans

Georgia May Jagger, the 17 year old daughter of Mick Jagger and Jerry Hall, has just been announced as the new face of Hudson Jeans and the blogs and weeklies have been buzzing with the news. Jagger's modeling debut will feature her in such images as posing in ripped and bleached jeans in a shabby chic apartment, lounging on a rug in Hudson's lace-back jeans or wearing denim-cutoffs while lying on a pillow with a Union Jack. For the LA-based Hudson, Jagger's English and American lineage mirror the brand, which marries British Cool and California Freedom.

The images are part of the Fall ad campaign and were shot in London by acclaimed fashion photographer Mario Sorrenti and styled by Camilla Nickerson. So far this is the biggest campaign Hudson Jeans has done and is an indicator of the brand's desire to grow and expand.